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History of Zec World: from the dream to its realization



"I’ve always had three dreams:


Be an entrepreneur in my life, having the choice to choose and being free and autonomous.

Travel around the world to meet others.

Give meaning to my daily actions."


Guy R. Cloutier


The idea came to him in 1984 during a trip to Hong Kong and Tokyo. During this trip, he met a person who said to him: "you are more than a public accountant", he wanted him to come and join him in his International World Trade Center project at Mirabel Airport in Quebec (Canada).

He decided to leave Lafarge Corp. and embark on the financing of this major project. Moreover he created his own accounting firm and his own profession as an Evolutionary Accountant.


A year later the project was refused, which led him to start his own company Hicom international Inc., specialized in the export of inventions and innovations. Henceforth the human being would be at the center of all his entrepreneurial activities.


In 1986 he launched the voluntary simplicity movement for businesses, based on financial autonomy. In parallel, he created an association for the world of Inventors highlighting human talents, in order to help them realize their projects (from conception to international marketing). This experience led him to live in different countries and to meet different cultures (America, Asia, Europe, Australia) by self-financing through all his creations (inventions, businesses, books, conferences, concepts). Moreover he organized the Japanese Art festival in Montreal with over 488 japanese artists.


In 1995, following these rich international experiences, he began to write the foundations of a World Trade Center for Creativity and Innovation, which would become Zec World (Zec for Zone Evolutionary Center): school of thought, creativity, transformation, internationalization and awakening of human consciousness and their organizations in the face of life.


In 1997 he wrote an essay which highlights the raison d'être, the mission, the how, the means and the tools of Zec World by economic, educational, technological, environmental, cultural, health, social activity zone... (basis of the book which would become Zec World Connecting Human-Organization-Life in 2020).


In 1999 he decided to write an essay "The Power of the Future, the Choice that Transforms Our Lives": the vision of the world of tomorrow which means how to create one's life in order to become free, autonomous and responsible for our actions. He also published "The Golden Rules I, a survival guide for people and businesses of the future."


He became an international keynote lecturer, professor, consultant and trainer in creativity, innovation and entrepreneurship to implement all his concepts (Families of Enterprises®, Evolutionary Thinking®, Evolutionary Structure®, Operational Creativity Units®, Human Statement®, Evolutionary Accountant®) in different institutions, multinational firms, innovation and technology centers and professional associations.



In 2010 he joined the association CISD (citizen innovation and sustainable development) as co-founder and administrator to support its effort to promote remarkable citizen innovations.


In 2018 he wrote the essay "The Future will be Human, Think, Create, Innovate and Act differently", which takes up all his concepts implemented in companies. He also published "The Golden Rules II, a guide towards a new personal and professional life balance".


Since 2020 he has finalized his big life project Zec World on which he has been working since 1984, through a website and a book Zec World Connecting Human-Organization-Life.

In 2024 he publishes the third volume of the Golden Rules in three languages, French-English-Spanish, "The Golden Rules III, Reflection on the place of the human being in the world of tomorrow".


Let's connect Human, Organization and Life in order to give meaning to our lives, that's why this project has always been for him his reason for being!


"My greatest wish is that one day the Human and the Organization feed Life together!"

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